From what i've seen, Massa-BIdal uses his art to create commentary on social media. A lot of it, however, focuses primarily on social networking such as facebook, twitter, google, and so on. Some of the work is very aggressive, some a little more subtle, occasionally cute, and always eye catching.
I chose to look at one project, We Automatically Control, which contains 10 illustrations. This series revolves around Google and some of its byproducts. GBuzz, Gmail, GNews, GMap, GAnalytics, GAdwords, GTranslate, GEarth, GAdSense, and GChrome a
re all included. Each illustration appears to be a flag featuring a beige stained background, a colored stripe, an icon/image, and text. Each contains text beginning with the phrase, "We Automatically Control".
The designs lean more towards simplicity but they pack a punch. These illustrations compare Google to Communism. This is a bold statement, but not a difficult concept for anyone who has spent a decent amount of time exploring the internet. If you have access to the internet, you know what Google is and are probably a frequent user of it, or its extensions. I believe Massa-Bidal attempts to ask whether we've become too dependent on Google. Is it even a choice at this point? Or, as this designer is suggesting, does Google control what we see, hear, read, and possibly even think? Suggesting Google has taken over the world, or at least it's wide web, is not such a far-fetched idea.
I would encourage everyone to check out We Automatically Control, as well as his other work. It really is compelling.
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