Ello,
For project 4, the green dot project, I wanted to build a product/activity campaign that would get people involved and excited about spreading green dots. Green Dot, the anti violence organization, wanted a 5 or more piece campaign that would encourage people to spread green dots while also getting the green dot name and symbol across. Overall, I wanted the project to be very non threatening, very non imposing, so the way the products were displayed would also subliminally state what the green dot organization was about.
First I created a "New Green Dot" using the iconic PLU symbol of the rose window. I wanted to make a new logo that incorporated both PLU and Green Dot. Second were the certified organic PLU green dot stickers; these were a toungue in cheek poke at green dot as many people think they are a "Green" organization, but they also highlighted that green dots at plu should be natural. Third were the green dot sporting balls with the idea of pass the green dot back. Fourth was the green dot shot glass. This was a tricky topic but I believe getting straight the root of violence, in this case drinking, will help solve the problem. Fifth was the green dot stress ball, again going straight to the problem and serving as a reminder and release of stress. Sixth was mass organized group games that would get everyone involved and spread the green dot name.
I enjoyed this project immensely. It felt great working for a client. Have a wonderful day!
-Nev
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